The Buyer Project, an initiative by Franchising Brasil, took place during the largest fair in the sector in the country and brought together more than 20 Brazilian companies
From June 25th to 28th, ABF Franchising EXPO 2025 took place in São Paulo, reaffirming its importance as one of the most prominent global events in the franchising segment. The event served as a strategic hub for national and international agreements and for the promotion of Brazilian brands, attracting a diverse audience of entrepreneurs, investors, and experts from around the world.
Among the fair’s highlights is the Buyer Project, an initiative of Franchising Brasil — an internationalization program, the result of a partnership between the Brazilian Franchising Association (ABF) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil) —, which promoted 29 business rounds. The meetings between Brazilian franchises and foreign investors generated a business prospect of US$1,854,000.
International businessmen, Francisco Bazan from DGSA (Argentina) and Gerardo Marcano from Grupo David (Panama), met with representatives from 25 Brazilian chains, including established and expanding names such as Antaris Foods Brands, Buddha Spa, Café du Centre, Calçados Bibi, Chilli Beans, Churras Express, CleanNew, Corpo Bueno, Cozil, Datta Büsiness, Fast4you, Giraffas, Global Franchise, Grupo Latino Americano de Franquias, HOPE, Ital’in House, JAH Franchising, Jorge Bischoff, Maria Pitanga Açaiteria, market4u, Mercadão dos Óculos, New Shoes, Peggô Market, Piccadilly, Reino do Dog e VC.autor Assessoria Editorial.
In addition to the meetings, Franchising Brasil celebrated its 20th anniversary with a special cocktail party that brought together project participants, strategic partners, and figures who are part of the successful trajectory of this internationalization program.
For Bruno Amado, executive manager of Franchising Brasil, the results reflect the strength of the sector and the quality of Brazilian brands: “The success of the event at ABF Franchising EXPO 2025 confirms Franchising Brasil’s commitment to the international promotion of the sector and reinforces the importance of initiatives that bring Brazilian entrepreneurship closer to markets around the world. We are very pleased with the performance of our members and hope to promote more events like this in the future”.
About Franchising Brasil
Franchising Brasil is a project that aims to support the internationalization strategy of Brazilian franchise chains and their trade promotion in key international markets. The initiative is a partnership between ABF and ApexBrasil, which works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy through trade promotion initiatives. To participate, simply download and complete the membership form available on the website and send it to internacional@abf.com.br.
About ABF
Founded in 1987, the Brazilian Franchising Association (ABF) is a non-profit organization that officially represents the Brazilian franchising system. Its mission is to defend, promote, and foster the sector, both nationally and internationally, ensuring its prosperity, sustainability, innovation, inclusion, and ethics. With over 35 years of history, the ABF enjoys great prestige and a well-established image in the market. It is also the headquarters of the Ibero-American Franchising Federation (FIAF), leader of the World Franchise Council (WFC) Task Force, member of the International Franchise Association (IFA), and responsible for the world’s largest franchising fair, the ABF Franchising Expo.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diverse trade promotion initiatives aimed at promoting exports and promoting Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international trade fairs, visits by foreign buyers and opinion leaders to learn about Brazil’s production structure, and other business platforms that also aim to strengthen the Brazil brand. The Agency also coordinates with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country as a whole.