Brands that have been standing out in the cleaning market by combining efficiency and innovation
Cleaning franchises have become increasingly prominent in Brazil, offering diverse solutions for homes, upholstery, clothing, and more. Through the Franchising Brasil program—an initiative of the Brazilian Franchising Association— (ABF) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) —, these brands have conquered new markets abroad, expanding their presence and bringing their specialized services to consumers around the world.
With structured business models adaptable to the needs of different markets, these franchises have proven attractive options for international investors. They combine operational efficiency, innovation, and a commitment to quality standards, winning over new consumers around the world and strengthening the presence of Brazilian franchising abroad.
- New Shoes
New Shoes is a franchise specializing in shoe cleaning and maintenance, especially sneakers. Founded by professionals with over 17 years of experience in the franchising sector, the franchise has a business model that offers premium support, comprehensive training, and exclusive processes, using high-tech equipment to ensure the quality of the services provided.
- CleanNew
CleanNew has innovated in upholstery waterproofing and sanitizing with “shielding,” a nanotechnology service that triples the fabric’s lifespan without altering its characteristics. Our team of consultants and technicians is trained to offer excellence and continuous improvement in service.
- Limpeza com Zelo
Limpeza com Zelo has revolutionized the professional cleaning industry. From a residential franchise, it has become one of the largest franchise and service provider networks in Brazil, with over 85 local franchisees and 250 individual franchisees. The brand offers quality, technology, and efficiency, as well as an innovative business model with full support, training, and guaranteed minimum revenue for entrepreneurs.
- Doutor Sofá
Doutor Sofá is a franchise network specializing in upholstery cleaning and sanitizing, including sofas, mattresses, and automotive interiors. The brand offers a home-based business model, distinguished by its low initial investment and high profitability, ideal for entrepreneurs seeking a sector with growing demand and rapid returns. The franchise guarantees comprehensive training, ongoing technical and sales support, as well as proprietary technology and well-defined marketing strategies for customer acquisition.
About Franchising Brasil
Franchising Brasil is a project that aims to support the internationalization strategy of Brazilian franchise chains and their trade promotion in key international markets. The initiative is a partnership between ABF and ApexBrasil, which works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy through trade promotion initiatives. To participate, simply download and complete the membership form available on the website and send it to internacional@abf.com.br.
About ABF
Founded in 1987, the Brazilian Franchising Association (ABF) is a non-profit organization that officially represents the Brazilian franchising system. Its mission is to defend, promote, and foster the sector, both nationally and internationally, ensuring its prosperity, sustainability, innovation, inclusion, and ethics. With over 35 years of history, the ABF enjoys great prestige and a well-established image in the market. It is also the headquarters of the Ibero-American Franchising Federation (FIAF), leader of the World Franchise Council (WFC) Task Force, member of the International Franchise Association (IFA), and responsible for the world’s largest franchising fair, the ABF Franchising Expo.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diverse trade promotion initiatives aimed at promoting exports and promoting Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international trade fairs, visits by foreign buyers and opinion leaders to learn about Brazil’s production structure, and other business platforms that also aim to strengthen the Brazil brand. The Agency also coordinates with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country as a whole.