Franchising Brasil — an internationalization program of the Brazilian Franchising Association (ABF) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) — has just announced the 68 brands included in the 6th edition of the International Franchise Certificate. The initiative recognizes networks with different levels of international operations, according to the brands’ degree of maturity and global presence. 

The registered franchises, all participants of Franchising Brasil, receive seals in the Pleno, Senior, Master and Mega categories. In this edition, 24 chains received the Pleno seal; 24 the Senior; 5 the Master and 15 the Mega. Check out the complete list at the end of the article.

“The International Franchise Certificate is a recognition of the effort and excellence of Brazilian networks in their internationalization journey”, says Bruno Amado, executive manager of Franchising Brasil and manager of International Projects at ABF.

Highlights of the internationalization rankings

The announcement of the networks was accompanied by rankings of the brands with the greatest international presence among those registered. “With these rankings, we were able to further highlight the networks of the Franchising Brasil Program that participated and lead the sector in number of operations and global presence, reinforcing the competitiveness and relevance of Brazilian franchising in the international market,” he said.

In terms of number of operations abroad, Smart Fit leads with 845 units, followed by Oakberry Açaí Bowls (421) and Kumon (310). Other brands that stood out in this aspect include iGUi (285), O Boticário (164), Acium (155), Havaianas (95), Localiza (92), Espaçolaser (66) and Chilli Beans (61).

In the ranking of number of countries with operations abroad, the leader was iGUi, present in 50 countries, followed by Oakberry Açaí Bowls (40) and Maple Bear (30). Other notable brands include Chilli Beans (16), Acium (15), Smart Fit (14), Carmen Steffens (14), Usaflex Franquias (12), O Boticário (11) and CleanNew (10).

Check out the list of networks that received the seal

PLENO CATEGORY

Café Du Centre

Clube de Permuta

Depyl Action

Emporium da Beleza Franchising Ltda

Evidente

Hometree

Influx Administração

Instituto Brasileiro de Línguas

Lavateria

Lez a Lez

Morana

My Place Office

Nutty Bavarian

Pizza Rão

Quem disse, Berenice?

Remar Franquia LTDA

Rockfeller Brasil Centro de Línguas Ltda

Sapatop

Shogunteam

Sodiê Doces

Sushirão

Turquesa Esmalteria

Vida Leve

Werner Coiffeur

SENIOR CATEGORY

Anjos Colchões

Arranjos Express

Bateras Beat

Bibi

Billy the Grill

Casa do Construtor

Cotafácil

Happy Hub Educacional

Hope

Ital’in House

Jorge Bischoff

Kingdom Açaí

L`entrecôte de Paris

Limpeza com Zelo

Maria Pitanga

Mercadão dos Óculos

NTW Contabilidade e Gestão Empresarial

Onodera

Puket

Ronaldo Academy

School of Rock

Sorrifácil

Top English

Wizard by Pearson

MASTER CATEGORY

Doutor Sofá

Emagrecentro

Mundo a parte

Sóbrancelhas

Sobrancelhas Design

MEGA CATEGORY

Açaí Concept

Acium

O Boticário

Carmen Steffens

Chilli Beans

Cleannew

Espaçolaser

iGUi

Kumon

Localiza

Maple Bear

Oakberry Açaí Bowls

Smart Fit

Havaianas

Usaflex Franquias

About Franchising Brasil

Franchising Brasil is a project that aims to support the internationalization strategy of Brazilian franchise networks and their commercial promotion in the main international markets. The initiative is a partnership between ABF and ApexBrasil, which works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy through commercial promotion actions. To participate, simply download and fill out the membership form available on the website and send it to internacional@abf.com.br.

About ABF

Founded in 1987, the Brazilian Franchising Association (ABF) is a non-profit organization that officially represents the Brazilian franchise system. Its mission is to defend, promote and foster the sector, nationally and internationally, so that it remains prosperous, sustainable, innovative, inclusive and ethical. With over 35 years of history, the ABF enjoys great prestige and a consolidated image in the market. It is also the headquarters of the Ibero-American Franchising Federation (FIAF), leader of the World Franchise Council (WFC) Task Force, member of the International Franchise Association (IFA) and responsible for the largest franchise fair in the world, the ABF Franchising Expo.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country.