Brazilian franchises prospected more than US$ 3 million in meetings in the 2024 edition
This year’s edition of the Buyers Project, an initiative of Franchising Brasil — the sector’s internationalization program carried out through a partnership between the Brazilian Franchising Association (ABF) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil) — which brings together entrepreneurs, investors and consultants from several countries, will take place during the ABF Franchising EXPO 2025, at Expo Center Norte, between June 25th and 27th.
The strategic event brings together a series of negotiations and networking opportunities, with the aim of boosting the internationalization of Brazilian brands and strengthening their presence in foreign markets. In this edition, the program welcomes representatives Francisco Bazan from Degasa, Gerardo Marcano from Grupo David and Marcela Varas, who will participate in meetings and activities aimed at generating global business and partnerships.
In its latest edition, meetings were held with representatives of several Brazilian franchises, such as Bibi, Buddha Spa, Orthopride, Unhas Cariocas, Limpeza com Zelo, Dank Idiomas, among others, generating business expectations totaling approximately US$ 3.655 million for Brazilian brands.
As a highlight of the program, there will be an exclusive cocktail party for Franchising Brasil participants on the 26th, in celebration of the 20th anniversary of Franchising Brasil — an initiative that has contributed significantly to the expansion of Brazilian franchising abroad.
Bruno Amado, executive manager of Franchising Brasil, commented on the initiative: “We are very excited about the progress we have made in the internationalization of Brazilian franchises over the past year. For this edition of the Buyers Project, our expectations are even more positive. We believe that the connections generated during ABF Franchising EXPO 2025 will open important paths for our brands to expand their presence in the global market and strengthen the positioning of Brazilian franchising abroad.”
About Franchising Brasil
Franchising Brasil is a project that aims to support the internationalization strategy of Brazilian franchise networks and their commercial promotion in the main international markets. The initiative is a partnership between ABF and ApexBrasil, which works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy through commercial promotion actions. To participate, simply download and fill out the membership form available on the website and send it to internacional@abf.com.br.
About ABF
Founded in 1987, the Brazilian Franchising Association (ABF) is a non-profit organization that officially represents the Brazilian franchise system. Its mission is to defend, promote and foster the sector, nationally and internationally, so that it remains prosperous, sustainable, innovative, inclusive and ethical. With over 35 years of history, the ABF enjoys great prestige and a consolidated image in the market. It is also the headquarters of the Ibero-American Franchising Federation (FIAF), leader of the World Franchise Council (WFC) Task Force, member of the International Franchise Association (IFA) and responsible for the largest franchise fair in the world, the ABF Franchising Expo.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country.