Franchising Brasil — internationalization program of the Brazilian Franchising Association (ABF) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) — continues to expand opportunities for national brands to conquer new markets and strengthen their presence on the international scene.
The companies Grupo Latino Americano de Franquias (GLAF), Lave & Pegue Lavanderias, New Shoes, Barão Select and Markt4U joined Franchising Brasil during the month of May, with the aim of expanding their brands and increasing the potential of their operations worldwide. Learn a little more about them below.
- Grupo Latino Americano de Franquias
Grupo Latino Americano de Franquias is a company specialized in expanding franchise networks, offering complete marketing and sales services to franchisors. With over 20 years of experience and over 500 projects completed, GLAF works in the formatting, marketing, internationalization and management of franchises.
The company offers the “Expansion Outsourcing” service, which takes care of all marketing and sales management, attracting qualified leads interested in acquiring franchises.
- Lave & Pegue Lavanderias
Lave & Pegue is a laundry chain that combines the self-service model with personalized service. Today, the brand has more than 200 franchisees throughout Brazil, having registered a 700% growth in the number of units, consolidating its presence mainly in the North and Northeast regions of the country.
The company currently projects significant growth in revenue, with reformulated marketing strategies and investments in new technologies. In addition, it is committed to sustainability, saving more than 27 million liters of water annually.
- New Shoes
New Shoes is a franchise specialized in cleaning and maintaining footwear, especially sneakers. Founded by professionals with over 17 years of experience in the franchising sector, the company is positioned as the first Brazilian franchise in the segment approved by the ABF. Its business model offers premium support, complete training and exclusive processes, using high-tech equipment to ensure the quality of the services provided.
With an initial investment of between R$210,000.00 and R$240,000.00, New Shoes provides franchisees with assistance in finding a commercial location, support during implementation, proprietary management software and ongoing support. The company aims to meet the growing demand for specialized footwear cleaning services, combining innovation and care for customers’ materials.
- Barão Select
Barão Select is a company specializing in real estate services, focused on meeting the needs of buying, selling and renting residential and commercial properties. Since its founding in 1981, the company has established itself as a reference in the market, offering personalized service and solutions adapted to each client.
Barão Select intends to expand its presence in the international market, taking its expertise in real estate services to new consumers around the world. The brand is betting on the growing global demand for personalized real estate solutions and on the value of services with excellence and tradition.
- Market4U
Market4U is the largest network of autonomous markets in Latin America, operating in residential and commercial condominiums. Founded in 2020, the company already has more than 2,185 units in 24 Brazilian states, offering convenience and practicality to consumers through mini-markets that operate 24 hours a day, without the need for attendants.
With a scalable business model, Market4U provides franchisees with complete support, including legal advice, commercial training, business management training and ongoing consultancy.
About Franchising Brasil
Franchising Brasil is a project that aims to support the internationalization strategy of Brazilian franchise networks and their commercial promotion in the main international markets. The initiative is a partnership between ABF and ApexBrasil, which works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy through commercial promotion actions. To participate, simply download and fill out the membership form available on the website and send it to internacional@abf.com.br.
About ABF
Founded in 1987, the Brazilian Franchising Association (ABF) is a non-profit organization that officially represents the Brazilian franchise system. Its mission is to defend, promote and foster the sector, nationally and internationally, so that it remains prosperous, sustainable, innovative, inclusive and ethical. With over 35 years of history, the ABF enjoys great prestige and a consolidated image in the market. It is also the headquarters of the Ibero-American Franchising Federation (FIAF), leader of the World Franchise Council (WFC) Task Force, member of the International Franchise Association (IFA) and responsible for the largest franchise fair in the world, the ABF Franchising Expo.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country.