Discover the new brands that have joined the program to expand their global presence and solidify their international presence.
Franchising Brasil, an initiative of the Brazilian Franchising Association (ABF) in collaboration with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), continues to expand the possibilities for Brazilian brands, aiming to conquer new markets and consolidate their international presence.
The companies Piccadilly, JAH Açaí, Peggô Market, VC.autor and Reino do Dog joined Franchising Brasil during the month of June, aiming to expand their brands and increase the global reach of their franchises. Learn more about them below.
- Piccadilly
Piccadilly is a Brazilian women’s footwear brand that believes comfort is a transformative force, impacting choices and self-love. Through its products and initiatives, Piccadilly supports women in unlocking their potential as professionals, mothers, and fulfilled human beings, walking alongside them with ease, inspiration, and respect.
- JAH Açaí
JAH Açaí, Ice Creams and Popsicles, founded in 2009, strives to bring happiness through high-quality products. Considered the most comprehensive franchise in Brazil in its segment, it has over 180 active operations. It pioneered the self-service model for soft products. Its uniqueness lies in the quality of its exclusive products, manufactured in its own facilities, with options free of lactose, sugar, preservatives, gluten, and vegetable fat. The chain offers five business models, including JAH Coffee.
- Peggô Market
Peggô Market is a 24-hour, autonomous mini-market franchise for condominiums and businesses, with over 350 units in Brazil. Member of ABF and with a seal of excellence in franchising, the brand allows purchases via app or self-service kiosks. It stands out for its management technology, product variety, franchisee support, and convenience, making it a low-cost option for entrepreneurs.
- VC.autor
VC.autor was founded to meet the demand of independent authors for comprehensive editorial assistance, simplifying and streamlining the book publishing process. Over time, the franchise expanded its activities, offering courses that assist writers in all stages of writing.
- Reino do Dog
Since 2017, Reino do Dog has been innovating in the art of creating hot dogs with unusual sizes and exceptional flavors, prioritizing quality and originality, transforming each bite into an unforgettable experience. The brand uses carefully selected ingredients, signature recipes, and in-house baking to ensure each hot dog is delicious and special.
About Franchising Brasil
Franchising Brasil is a project that aims to support the internationalization strategy of Brazilian franchise chains and their trade promotion in key international markets. The initiative is a partnership between ABF and ApexBrasil, which works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy through trade promotion initiatives. To participate, simply download and complete the membership form available on the website and send it to internacional@abf.com.br.
About ABF
Founded in 1987, the Brazilian Franchising Association (ABF) is a non-profit organization that officially represents the Brazilian franchising system. Its mission is to defend, promote, and foster the sector, both nationally and internationally, ensuring its prosperity, sustainability, innovation, inclusion, and ethics. With over 35 years of history, the ABF enjoys great prestige and a well-established image in the market. It is also the headquarters of the Ibero-American Franchising Federation (FIAF), leader of the World Franchise Council (WFC) Task Force, member of the International Franchise Association (IFA), and responsible for the world’s largest franchising fair, the ABF Franchising Expo.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diverse trade promotion initiatives aimed at promoting exports and promoting Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international trade fairs, visits by foreign buyers and opinion leaders to learn about Brazil’s production structure, and other business platforms that also aim to strengthen the Brazil brand. The Agency also coordinates with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country as a whole.