A delegation made up of 19 Brazilian brands will travel to Miami, in the United States, between May 7th and 10th, to participate in the IFA World Franchise Show 2025, the first edition of the event that already stands out as a promising initiative of the International Franchise Association (IFA). The mission is promoted by Franchising Brasil — an internationalization program for the franchise sector carried out through a partnership between the Brazilian Franchising Association (ABF) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).
The objective of the event is to expand commercial exchange and strengthen the presence of Brazilian brands in the foreign market. Among the 19 companies that will be part of the delegation are Aggro, Bateras Beat, Bee Delivery, BHF – Franchise, Buddha Spa, Café Caramello, Churras Express, CleanNew, Doutor Hérnia, Doutor Sofá, Fiv5 Star Cleaning, Giraffas, Global Franchise, Interdomicílio, Pampili, Sóbrancelhas, Space Hunters, VC.autor and Yungas.
On the first day’s agenda, participants will take part in a Workshop at the local ApexBrasil office that will discuss topics such as legal and tax aspects of setting up a company in the United States, immigration and business visa alternatives, as well as marketing aspects of the US and the American franchise market for companies in Latin America.
On the second day, participants will get to know The One Group, a global restaurant chain; Infinity Beyond Fitness, which focuses on functional and personalized training; School of Rock, a music school with a strong international presence; and Lime Fresh – Mexican Grill, a restaurant specializing in fresh and healthy Mexican food. Finally, the International Franchisor Party will be held, a networking event that will bring together entrepreneurs from different countries and will serve as preparation for the two days of the fair.
On the third and fourth days, the delegation will participate in the IFA World Franchise Show, at the Miami Beach Convention Center. The fair is expected to bring together around 350 exhibiting brands, and will be a showcase of excellence for Brazilian brands seeking to expand their global presence. The Franchising Brasil stand will be the support point for exhibiting companies, which will have the opportunity to hold strategic meetings and network with global investors in the franchise sector.
Bruno Amado, executive manager of Franchising Brasil and International Projects at ABF, highlights the importance of Brazilian participation in the event: “Being at the IFA World Franchise Show is an important opportunity for Brazilian franchises to position themselves strategically in one of the most relevant markets in the world. With a targeted program, we hope that our associates can analyze trends, close deals and open new paths for the internationalization of their brands. This presence also strengthens the ongoing work we carry out through initiatives such as the Buyer Project, the Highlight Award and the International Franchise Certificate, further expanding the global connections of our sector”, he states.
About Franchising Brasil
Franchising Brasil is a project that aims to support the internationalization strategy of Brazilian franchise networks and their commercial promotion in the main international markets. The initiative is a partnership between ABF and ApexBrasil, which works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy through commercial promotion actions. To participate, simply download and fill out the membership form available on the website and send it to internacional@abf.com.br.
About ABF
Founded in 1987, the Brazilian Franchising Association (ABF) is a non-profit organization that officially represents the Brazilian franchise system. Its mission is to defend, promote and foster the sector, nationally and internationally, so that it remains prosperous, sustainable, innovative, inclusive and ethical. With over 35 years of history, the ABF enjoys great prestige and a consolidated image in the market. It is also the headquarters of the Ibero-American Franchising Federation (FIAF), leader of the World Franchise Council (WFC) Task Force, member of the International Franchise Association (IFA) and responsible for the largest franchise fair in the world, the ABF Franchising Expo.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country.