Franchising Brasil — the internationalization program of the Brazilian Franchising Association (ABF) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) — continues to promote Brazilian brands on the international scene. In April, four companies joined the program, bringing innovative proposals and potential for global expansion: Café Caramello, Bankei, Cesla and Splash Bebidas Urbanas. Learn a little more about them below.
- Café Caramello
A pioneer in the development of ready-to-drink coffee cream, Café Caramello offers a practical and tasty alternative to traditional coffee, with several options, including zero sugar and whey protein, to meet the needs of a variety of consumers. The brand has conquered the national market and has great potential for international expansion.
With over 200 franchises in Brazil and factories in the US and Portugal, Café Caramello offers franchise opportunities with low initial investment and full support, aiming to expand its global presence. The company will be present at the Miami Mission of Franchising Brazil and will participate in the IFA World Franchise Show.
- Bankei
Bankei, a Brazilian fintech, stands out for offering innovative financial solutions for companies and individuals. Prioritizing technology and accessibility, the company seeks to expand services through a franchise model, providing advanced digital tools and ongoing support to franchisees to meet the demands of the contemporary financial market.
Specializing in digital financial solutions, Bankei facilitates transactions and financial management, focusing on innovation and security. In addition, it aims to expand its operations to international markets, bringing cutting-edge Brazilian technology to the global stage.
- Cesla
Cesla specializes in technological solutions for workplace safety and industrial productivity, with a focus on Industry 4.0, using artificial intelligence and machine learning. Its integrated systems increase compliance and operational efficiency, making it an attractive option for investors in technology and innovation.
Additionally, Cesla develops technological solutions for the franchise sector, offering tools that optimize the management and operation of franchise networks, with integrated systems and personalized support. The company seeks to internationalize its services, aiming to contribute to the efficiency and growth of franchises in several countries.
- Splash Bebidas Urbanas
Splash Bebidas Urbanas, a franchise chain specializing in beverages such as coffees, cappuccinos, chocolates and frappes with authentic national flavors. With more than 100 confirmed units in Brazil, the company has launched a delivery franchise model with an affordable initial investment to reach new audiences.
Founded in 2018, Splash Bebidas Urbanas stands out for its variety of ready-to-drink beverages and foods. The brand began its international expansion with the opening of its first store in Portugal in 2024, adapting the menu with local products and offering Brazilian items. The company aims to open more than 30 stores in the country.
About Franchising Brasil
Franchising Brasil is a project that aims to support the internationalization strategy of Brazilian franchise networks and their commercial promotion in the main international markets. The initiative is a partnership between ABF and ApexBrasil, which works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy through commercial promotion actions. To participate, simply download and fill out the membership form available on the website and send it to internacional@abf.com.br.
About ABF
Founded in 1987, the Brazilian Franchising Association (ABF) is a non-profit organization that officially represents the Brazilian franchise system. Its mission is to defend, promote and foster the sector, nationally and internationally, so that it remains prosperous, sustainable, innovative, inclusive and ethical. With over 35 years of history, the ABF enjoys great prestige and a consolidated image in the market. It is also the headquarters of the Ibero-American Franchising Federation (FIAF), leader of the World Franchise Council (WFC) Task Force, member of the International Franchise Association (IFA) and responsible for the largest franchise fair in the world, the ABF Franchising Expo.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country.