Three new franchises join the program, reinforcing the international expansion of Brazilian brands.
Franchising Brasil — a program by the Brazilian Association of Franchising (ABF) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) — continues to expand, attracting a growing number of brands with the goal of expanding their businesses beyond the country’s borders.
In August, the project welcomed three new companies: AplikFácil, RZD Franchising, and The Best Açaí. They joined the program to explore international markets, strengthen their growth strategies, and expand their global presence. Learn more about each one below.
- AplikFácil
AplikFácil is a company that combines innovation and sustainability by offering protection against insects with a sustainable insecticidal varnish, in partnership with AfasteInsetos. With an accessible and scalable franchise model, the brand already operates with over 100 franchisees across 20 Brazilian states. Its mission is to deliver effective and eco-friendly solutions that promote safety and well-being, while creating profitable business opportunities.
- RZD Franchising
With nearly two decades of experience, RZD stands out in transforming small and medium-sized businesses into prosperous, secure, and solid franchise networks. The company offers a complete franchising ecosystem, including franchise development, expansion, and legal protection, always guided by ethics and accountability. Its services include marketing, audiovisual production, training, supplier certification, and a franchise showcase. With a national and international reach, RZD promotes an authentic franchising model, supporting entrepreneurs with responsibility, confidentiality, and a focus on sustainable results.
- The Best Açaí
The Best Açaí was founded in 2017 with the purpose to democratize açaí consumption through a self-service model centered on the customer experience. The network has grown rapidly and now operates over 600 stores in Brazil and Paraguay, along with its own manufacturing facility, Amadelli. The brand has become a benchmark in the sector, guided by principles such as innovation, discipline, transparency, teamwork, and planning.
About Franchising Brasil
Franchising Brasil is a project that aims to support the internationalization strategy of Brazilian franchise networks and their commercial promotion in key international markets. The initiative is a partnership between the ABF and ApexBrasil, which works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy through trade promotion initiatives. To participate, download and fill out the membership form available on the website and send it to internacional@abf.com.br.
About the ABF
Founded in 1987, the Brazilian Association of Franchising (ABF) is a non-profit entity that officially represents the Brazilian franchising system. Its mission is to defend, promote, and foster the sector, both nationally and internationally, so that it remains prosperous, sustainable, innovative, inclusive, and ethical. With more than 35 years of history, the ABF enjoys great prestige and an established reputation in the market. The association also serves as the headquarters of the Ibero-American Franchise Federation (FIAF), is a member of the International Franchise Association (IFA), leader of the World Franchise Council (WFC), and the organizer of the world’s largest franchise expo, the ABF Franchising Expo.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand. The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.